This fall, John Paul Mitchell Systems extended their demi permanent dye collection with five new red shades. From copper to chocolate cherry, there is no avoiding the gravity of the red hair shade trend this year. The new collection is perfect for anyone hoping to experiment with these styles, but may be weary of the commitment of permanent hair color.
Often, semi or demi permanent hair dyes can feel limiting in terms of color selection. Most brands only carry one red tone, and this tone is often not a match for everyone nor does it work on all natural colors. JMPS is solving this issue with their extensive range of new red shades. They now offer a 7NC Natural Copper, 6C Copper, 6RR Red Red, 6RB Red Brown, and 4RB Red Brown. This ensures there will be a product for many consumers, whether you have color treated light blonde hair or are a medium-dark level brunette.
JMPS encourages mixing different tones of demi-permanent dye in order to achieve your client’s dream look. These dyes are also a great tool for blending and hiding gray hairs. The products are also free of ammonia and MEA, and are much more gentle on the hair compared to more permanent dyes.
In order to use the dyes, determine the starting level shade of the hair you are working with. Then, mix 1:1 with Paul Mitchell Processing Liquid. Leave on for 5 to 20 minutes, and then rinse, shampoo, and condition using Paul Mitchell Color Protect Post Color Shampoo and Conditioner.
To find out more about JPMS’ line of demi-permanent color products, visit their website today!