For Kristin Ess Hair, 2025 is shaping up to be a year of newness. The haircare brand, which was founded by celebrity hairstylist Kristin Ess, recently launched a hair artistry team made up of powerhouse female stylists, and we’re excited to share that they released a new haircare collection too.
Meet Kristin Ess+, the brand’s latest breakthrough in hair science offering next-level bond repair and color protection. Composed of a Peptide Restore and Peptide Protect line, this collection uses advanced peptides to work on hair at multiple levels, repairing and protecting hair from future damage with continued use.
“Since its launch, Kristin Ess Hair has been dedicated to making salon-quality hair care accessible at mass, and Kristin Ess+ is the next step in that journey,” says Molly Kennedy, VP of Marketing at Maesa. “With Kristin Ess+, we’re proud to introduce a revolutionary advancement in hair care technology—where salon performance meets science. We’re deliberate yet easy, chic without overthinking, perfectly imperfect — and now clinically tested to strengthen, repair, and protect your hair.”
The Kristin Ess+ collection offers a full range of products that deliver visible results across hair types, providing the perfect balance of repair, protection, and vibrancy. The Kristin Ess+ Peptide Restore line combines bond building and biomimetic peptide technology in one supercharged repair formula and is clinically tested to retain hair color and deliver shine. Its product lineup includes the Peptide Restore Strengthening Shampoo, Peptide Restore Strengthening Conditioner, Peptide Restore Bond Fortifying Serum, Peptide Restore Bond Recovery Leave-In Treatment, and Peptide Restore Overnight Bond Revitalizing Dry Mask.
As for the Kristin Ess+ Peptide Protect line, it uses peptide-powered UV defense and the brand’s silicone-free color shield for shiny, brilliant vibrancy. Plus, it’s been clinically tested to retain hair color and deliver shine. Its product lineup includes the Peptide Protect Anti-Fade Shampoo, Peptide Protect Anti-Fade Conditioner, and Peptide Protect Anti-Fade Leave-In Conditioner.
For those hoping to get their hands on Kristin Ess+, it will be available exclusively at Target, ensuring everyone can experience premium haircare at an accessible price point, as all of the products are under $25.
“We’re thrilled to bring Kristin Ess+ to Target and offer our customers a true breakthrough in hair care,” says Mimi Udezi, a Target haircare buyer. “Krisitn Ess+ will be available exclusively in all Target stores nationwide, offering a revolutionary bond-building and biomimetic peptide technology that provides luxury salon-quality results at an accessible price point. It’s never been easier for our shopper to experience the future of haircare from the comfort of their own homes.”
For all things Kristin Ess, be sure to follow @kristinesshair on Instagram.
