Big news from Alter Ego Italy: Leonardo Rizzo is the professional hair care brand’s new creative director. With a contemporary vision and deep industry knowledge, he will lead the brand’s creative development to strengthen its identity and define a new stylistic direction.
Rizzo is internationally recognized for his expertise in haircutting, his unwavering commitment to professional education, and his avant-garde artistic approach. His creative vision, fueled by a deep passion for innovation, people, and the power of authentic connections, perfectly aligns with the evolutionary path embarked upon by Alter Ego Italy.
“It is a source of pride and a great honor for me to embark on this exciting opportunity as Creative Director of Alter Ego Italy, a brand whose heritage is deeply rooted in contemporary beauty and the authenticity of Made in Italy. Alter Ego Italy embodies the elegance and vitality of Italian style around the world—a brand whose values and vision I fully share: to inspire the industry by blending art, innovation, and human connection in everything I do,” says Rizzo. He adds, “it’s a joy to contribute to this new beginning for the brand and to open an exciting chapter together, alongside a passionate and motivated team united by the spirit of collaboration that inspires us every day.”
Thanks to his international experience, combined with a contemporary aesthetic and a deep connection to the excellence of Made in Italy, Rizzo will contribute to the brand’s mission: bringing to the world an authentic and iconic beauty, capable of expressing itself in its many facets, reflecting the unique identity of each individual and accompanying them in every moment of life.
“We are very happy and proud of this collaboration, which marks an important milestone in the new relaunch journey of Alter Ego Italy,” says Elena Colombo, Head of Marketing at Pettenon Cosmetics Group, Alter Ego Italy’s parent company. She expands, “[Rizzo’s] vision of beauty, with whom we are already working on the first upcoming events in the next few months, aligns perfectly with the new codes the brand aims to embrace in order to build contemporaneity and iconicity. It’s a vision driven by a unique and authentic distinctiveness that will shape the brand’s renewed voice across all markets.”
For more information about all things Alter Ego Italy, visit their website and follow them on Instagram.
