OLAPLEX has officially welcomed some of the industry’s leading hair pros to join its team.
The prestige haircare brand announced that it has tapped Jenna Perry, Cervando Maldonado, Naeemah LaFond, and Jacob Schwartz as its newest Global Brand Ambassadors. These talented hair pros join OLAPLEX current roster of Brand Ambassadors which includes celebrity stylists and colorists such as Tracey Cunningham, Chad Kenyon, Bianca Hillier, Guy Tang, Christin Brown, Samantha Cusick, and Halley Brisker.
For OLAPLEX, hair pros are at the core of the brand and the Global Brand Ambassadors are a direct reflection of their ongoing commitment to partnering with the beauty industry’s most innovative stylists and colorists. That’s why the brand has established 2024 as the year of the PRO—a celebration of the brand’s talent and artistry as well as a commitment to providing them with industry-leading formulations.
“OLAPLEX was created with PRO hairstylist as a top priority, which is why our Global Brand Ambassadors remain at the heart of our business,” said Charlotte Watson, Chief Marketing Officer for OLAPLEX. “We are committed to collaborating with the beauty industry’s most talented haircare professionals to not only develop exceptional formulas for our millions of fans but also to guarantee that stylists and colorists have the best products available to serve their clientele. With the addition of these latest Ambassadors, we are expanding our network of talent to include some of the most sought after hairstylist and colorists who bring with them expert cutting and styling techniques and an A-List celebrity clientele including Margot Robbie, Kirsten Dunst, Kendall Jenner, Emily Ratajkoswki, Camila Morrone, and more.”
Keep scrolling for a closer look at OLAPLEX’s four newest Global Brand Ambassadors.
Naeemah LaFond, (@naeemahlafond)
Naeemah LaFond is an incomparable talent in the beauty industry, whose hairstyling work you’ve likely seen gracing the pages of renowned magazines such Vogue, Allure, and L’Officiel or walking the runways at New York Fashion Week. The Haitian-American, New York-based stylist is internationally recognized for her impressive statement looks, and designers regularly seek out her avant-garde approach to hair styling for all textures. As both an artist and educator, LaFond is committed to increasing the diversity of hair types featured by the industry’s top beauty and fashion brands.
Jenna Perry, (@jennaperryhair)
As the founder and creative director of Jenna Perry Hair Studio in New York City, Jenna Perry remains one of the most influential and sought-after colorists in the country. Her artful approach to natural-looking color has lead her to become the go-to colorist for A-list clientele such as Bella Hadid, Kendall Jenner, Emily Ratajkowski, Camila Morrone, Karlie Kloss, Maude Apatow, Grace Van Patten, Chloe Sevigny, Jennifer Fisher, and more. Having sparked numerous viral hair trends, such as “fashion hair”, “Hot Girl Hair”, and “#NYCBlonde”, Perry continues to attract fans in search of her effortless aesthetic and signature balayage technique.”
Cervando Maldonado, (@cervandohair)
An editorial and red carpet regular, Cervando Maldonado’s celebrity clientele includes A-listers such as Margot Robbie, Camila Morrone, Miley Cyrus, Laura Harrier, Carey Mulligan, Lily Aldridge, Reese Witherspoon, Kirsten Dunst, Kristen Stewart, Rosie Huntington Whiteley, and more. Maldonado is also responsible for many of Hollywood’s most notable haircuts and is regularly cited as an expert for leading fashion and beauty publications.
Jacob Schwartz, (@jacobschwartzhair)
After apprenticing under acclaimed colorist Tracey Cunningham in Los Angeles, Nashville native Jacob Schwartz has established himself as one of the industry’s most in-demand hair talents. Known for his effortless, natural-looking color, Schwartz’s roster of A-list clientele includes Margot Robbie, Lana Del Rey, Sydney Sweeney, and Kirsten Dunst. His ultimate goal? Collaborating with clients to find their perfect color and ensure they feel unparalleled confidence when they leave his chair.
For all things OLAPLEX, be sure to follow @olaplex on Instagram.
