New in Celebrity Beauty Brands: Becky G’s Latinx-Inspired Treslúce Beauty

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After days of teasing her followers with glam-filled posts, musician Becky G took to Instagram last week to finally announce her next venture: makeup. The 24-year-old, who’s always been major #beautygoals, has launched her own brand, Treslúce Beauty. With a focus on eyes and lashes, Treslúce offers everything from eye shadow palettes and false eye lashes to liners and makeup tools.

A Celebratory Brand

After years of doing her own glam on tour and partnering with other beauty brands, Becky G has developed a real affinity for makeup. And now she’s bringing her knowledge and love for the industry to her own line! With Treslúce Beauty, the singer is not only supplying innovative products for her fans and fellow beauty lovers, but she’s celebrating her culture and the Latinx community as well.

“I created Treslúce Beauty as an ode to the Latinx community,” Becky shared on Instagram. “Being a proud Mexican-American, everything I do is about giving back to our people. Treslúce is my love letter to you. A reminder that you are beautiful without limits.”

Products Without Limits

With bright colors, bold shades and high-quality formulas, Treslúce Beauty encourages users to celebrate their culture through makeup. The brand sources ingredients from suppliers in Mexico and Latin America, as well as collaborates with Latinx artists for package designs. Not to mention, the beauty brand is cruelty free, vegan friendly and always uses conscious formulations.

The I Am Shadow Palette contains 18 matte and shimmer eye shadows to help customers craft the perfect look. Drawing inspiration from pottery and papel de fiesta, the colors are a gorgeous homage to Mexican heritage. Not to mention, all shades are blendable and buildable!

The Intenso Liners are gel pencils that add a pop of color to every glam moment. With 15 different shimmer and matte finishes, the eye liners are smudge-proof, last up to 13 hours and can also be used on the lips, brows and cheeks.

Alternatively, the Ilusión Premium Vegan Lashes will take your eye lashes to another level. Perfect for a night out or everyday wear, the falsies add volume and length to all eye shapes. Plus, they come in three different styles and can be used up to 15 times!

Click here to browse Treslúce Beauty, where all individual products range from $8-$35. And be sure to follow the brand on Instagram for more.