Since the release of Greta Gerwig’s long-awaited Barbie movie starring Margot Robbie and Ryan Gosling, we’ve all been in a major Barbie state of mind (even more so than before, if that’s possible). So, it’s absolutely no surprise that Barbie blonde has quickly become the summer’s hottest hair color. As it stands, requests for platinum blonde hair have skyrocketed in salons and searches for platinum blonde has been sky-high amongst consumers thanks to the popular film, per WWD’s reporting.
Whether you’re a stylist looking to help your clients achieve the popular doll’s signature blonde or just a hair lover hoping to embrace your blonde, Schwarzkopf Professional’s BLONDME has totally got you covered with its newest set of launches. The popular blonding brand has teamed up with Barbie on a limited-edition collection that’s designed to help stylists create the perfect blonde shades for their clients and consumers care for their blonde.
Beginning today, BLONDME will release two professional hair care kits—BLONDME® x BARBIE™ Dream Salon Kit and BLONDME™ x BARBIE™ Apron Kit—along with two at-home hair care kits—All Blondes Kit ($70) and Cool Blondes Kit ($70).
BLONDME® x BARBIE™ Professional Hair Kits
Bringing forth the professional power of BLONDME® with the timeless charm of Barbie, the BLONDME® x BARBIE™ Dream Salon Kit and BLONDME™ x BARBIE™ Apron Kit were specifically designed for professional stylists and colorist to ignite their artistic and deliver the perfect Barbie blonde. Outfitted in dreamy Barbie-inspired packaging, these two kits will not only add some much-needed fun (and pink!) to your color services but also help streamline your blonding process too. Filled with an assortment of BLONDME® hair coloring products, application tools, and protective gear, this collection has absolutely everything a hair pro needs to bring out the Barbie in their clients.
For its part, the BLONDME® x BARBIE™ Dream Salon Kit (which is FREE with purchase of any 4 BLONDMe lighteners) features BLONDME’s new Bleach & Tone shades, Base Breaker, and Blonde Toning shades, along with mini developers, a technical manual, and exclusive co-branded BARBIE™ x BLONDME™ accessories, including a mixing bowl, standard color brush, wide color brush, and apron.
While the BLONDME™ x BARBIE™ Apron Kit (which is FREE with purchase of any 2 BLONDME® lighteners) features the BLONDME® Bleach & Tone in the shade Violet as well as the exclusive co-branded BLONDME™ x BARBIE™ apron.
BLONDME® x BARBIE™ At-Home Kits
Available exclusively on Amazon, the BLONDME™ x BARBIE™ at-home hair kits are designed to help Barbie fans nationwide care for their hair, no matter their shade of blonde.
For its part, the All Blondes Kit features the BLONDME® Rich Shampoo and Conditioner alongside a BARBIE™ Spa Headband and pink creaseless hair clips.
As for the Cool Blondes Kit, it features the BLONDME™ Cool Blondes Shampoo and the BLONDME™ Rich Conditioner along with a BARBIE™ Spa Headband and pink creaseless hair clips.
BLONDME™ x BARBIE™ Campaign
In celebration of this exclusive collection, BLONDME® has also partnered with six of the industry’s top hairstylists and colorists—Philip Foresto, Danilo Bozic, Josie Vilay, Brendnetta Ashley, Maggie Phan, and Linh Phan—for an iconic photoshoot to recreate classic Barbie look and their equally as famous hairstyles.
“We love the idea of taking some of the most iconic Barbie looks from throughout the brand’s history and modernizing them for today’s generation,” said Michelle Chandler, General Manager of Schwarzkopf Professional and Global General Manager of Alterna Haircare. “The wide range of products that the BLONDME brand offers, allowed us to do just that and to truly create iconic results.”
Ready to make your Barbie hair dreams come true? If so, you’ll want to make sure to grab both of the professional hair kits, which are available exclusively at Cosmoprof, Salonory.com, and authorized Schwarzkopf salons and distributors, as well as the at-home hair kits on Amazon.