Just when we thought we couldn’t love Target anymore, they go and give us yet another reason to spend all our money.
The beloved store just became the first official retailer for the Issa Rae-approved natural hair brand, Sienna Naturals and we couldn’t be more excited! Instead of having to shop online, curly girls (and guys!) everywhere will now be able to walk right into their local Target and stock up on all their Sienna Naturals favorites.
For those of you who don’t know, Sienna Naturals is a real game-changer for anyone with textured hair. Created with clean and naturally-derived ingredients, their line of products are not only designed to improve your overall scalp health but also to help ensure that your curls and coils stay flourishing. Trust us, when we say that your wash days will never be the same after using these products!
As of last week, fans of the hair brand have been able to snatch up some of the line’s most popular products including the H.A.P.I Shampoo ($17.99), Untangled Conditioner ($22.00), Lock & Seal Anti-Breakage Oil ($22.00), Daily Elixir Hair and Scalp Oil ($22.00) and Dew Magic Leave-In Conditioner ($17.99).
Co-owner Hannah Diop couldn’t help but express her excitement over this new partnership with Target.
“For Sienna Naturals, this exciting next step represents growth and equal opportunity. When I was a little girl, I did not see myself or my needs represented at mass retail stores, but now, my daughter will —and that matters,” said Diop. “A brick and mortar presence will enable access for new and existing customers, and expanding to Target has been a goal for years now, so seeing it come to fruition is extremely rewarding.”
This major news for the Black-owned brand comes just a couple months after it was announced that Insecure creator and star, Issa Rae would be joining Diop as its new face and co-owner. Since then, Rae has lent her star power to assist in re-launching the line, even partnering with the brand to curate her very own wash-day hair kit called “Salon in a Box”.
As we wait to see what other exciting plans Sienna Naturals has in store for us this year, be sure to shop the line at Target in stores, or on the retailer’s website.
To keep informed with all upcoming brand announcements, make sure to follow @siennanaturals on Instagram.