Summer may be coming to an end, but the hair and beauty launches just keep on coming. This month, beloved brands like R+Co BLEU, Alterna, and MAC Cosmetics, showed no signs of slowing down when it came to introducing new products to their already impressive line-ups. From shine sprays and hair oils to long-lasting concealers and hair masks galore, there were so many exciting launches hitting our beauty shelves this month to help us all end the summer on a stylish note. Keep scrolling for our top picks.
Briogeo Don’t Despair, Repair! Limited Edition Vanilla Birthday Cake Deep Conditioning Mask
Briogeo really knows how to celebrate. In honor of the 10-year anniversary of their best-selling Don’t Despair, Repair Deep Conditioning Mask, the brand has released a limited-edition version of the mask in a delicious vanilla birthday cake scent. Much like the original mask, this new edition delivers the same incredible repair benefits such as strengthening strands and reducing breakage. However, now you can enjoy lovely notes of vanilla, cocoa, jasmine, and musk while caring for your locks!
Shop: Briogeo Don’t Despair, Repair! Limited Edition Vanilla Birthday Cake Deep Conditioning Mask, $39.00
VERB Dandruff Shampoo
Get ready to kiss your dandruff goodbye with the help of VERB’s new dandruff shampoo. Formulated with zinc PCA, 3% salicylic acid, and clary sage oil, this dermatologist-approved gentle shampoo helps eliminate and prevent the recurrence of scalp flakiness, itchiness, and irritation, without stripping hair of moisture. Not to mention, this product is clinically proven to significantly lessen the appearance of dandruff after just one use.
Shop: VERB Dandruff Shampoo, $20.00
Blake Brown Beauty All-in-Wonder Leave-In Potion
Blake Lively became the latest celeb to enter the haircare business, with the release of her hair line, Blake Brown Beauty, earlier this month. Created in partnership with global beauty group, Give Back Beauty, the range is inspired by the star’s own personal regiment of shampoos, masks, and styling products. A standout amongst the product line-up, which doesn’t include a traditional conditioner, is the brand’s All-in-Wonder Leave-In Potion. This all-in-one leave-in potion truly does it all: soften, detangle, fight frizz, and prime. Plus, it leaves your strands smelling absolutely heavenly thanks to its Bergamot Woods scent.
Shop: Blake Brown Beauty All-in-Wonder Leave-In Potion, $18.99
IGK Disco Disco Clear Gloss Shine Spray
IGK’s new Disco Disco Clear Gloss Shine Spray is here to help you get your shine on. This lightweight, high-shine finishing spray gives hair a glassy protective glow without leaving behind any oily or greasy residue. Its gloss-infused formula not only works to deliver a reflective finish to all hair types but is also formulated with UV protection to prevent color fading and protect against heat, static, and pollution.
Shop: IGK Disco Disco Clear Gloss Shine Spray, $32.00
Alterna Caviar Replenishing Moisture Hair Oil
When it comes to adding moisture to your strands, Alterna’s new Caviar Replenishing Moisture Hair Oil is unmatched. This highly versatile and lightweight hair oil deeply nourishes and strengthens your strands while also providing a boost of shine, softness, and heat protection up to 450°F. Plus, it’s formulated with the brand’s Marine Moisture Complex and Age Control Complex to ensure your hair not only looks but feels healthier.
Shop: Alterna Caviar Replenishing Moisture Hair Oil, $40.00
R + Co BLEU Ultra Dry Texture Spray, Root Booster Volume Spray, and F-Layer Detangling Hair Mist
R+Co BLEU has all your styling needs covered with their newly launched trio of luxe sprays and mists. Their Ultra Dry Texture Spray is perfect for creating touchable and volume in all hair textures, while their Root Booster Volume Spray has a gel-to-liquid formula that works to add volume at the root, thickening fine hair and adding long-lasting volume as well as bounce. As for the F-Layer Detangling Hair Mist? This conditioning leave-in hair mist effortlessly detangles, hydrates, preps hair for styling, and guards hair from frizz while offering 450°F heat protection.
Shop: R + Co BLEU Ultra Dry Texture Spray, $49.00; R + Co BLEU Root Booster Volume Spray, $42.00; R + Co BLEU F-Layer Detangling Hair Mist, $42.00
NuFACE IonPlex Hydra-Gel Power Patches
Hydrate, depuff, and refresh tired eyes with NuFACE’s new Ionplex Hydra-Gel Power Patches. These energizing eye masks harness the power of magnesium, amino acids, glycerin, and a proprietary IonPlex® electrolyte blend to help smooth lines, alleviate dark circles, firm skin, and protect delicate under eyes.
Shop: NuFACE Ionplex Hydra-Gel Power Patches, $55.00
NatureLab. Tokyo SAISEI Stress Defense Amino Acid Shampoo and Restoring Therapy Conditioner
NatureLab. Tokyo recently added two new additions to its popular SAISEI line, and they couldn’t be more perfect for wash days. Their SAISEI Stress Defense Amino Acid Shampoo works to gently cleanse and help soothe the scalp, while also helping to combat damage from UV damage and environmental stressors. As for the SAISEI Restoring Therapy Conditioner, this weightless, silicon-free product smoothes and moisturizes strands while also supporting the maintenance of your hair’s elasticity. Both the shampoo and conditioner feature clinically-backed formulas that can revolve hair’s natural color, increasing thickness, adding shine, and reversing grays.
Shop: NatureLab. Tokyo SAISEI Stress Defense Amino Acid Shampoo, $22.00; NatureLab. Tokyo SAISEI Restoring Therapy Conditioner, $22.00
milk_shake Lifestyling Extra Strong Hold Hairspray
Ensure your hairstyle stays locked in with milk_shake’s new Lifestyling Extra Strong Hold Hairspray. Formulated with Pro Vitamin B5 and naturally-sourced extract, this firm hold hairspray provides structure for long-lasting styles, while also offering lasting hydration, anti-frizz, and anti-static benefits. Plus, it contains heat protection, too!
Shop: milk_shake Lifestyling Extra Strong Hold Hairspray, $26.00
MAC Cosmetics Studio Radiance 24HR Luminous Lift Concealer
Dark circles are no match for MAC Cosmetics new Studio Radiance 24HR Luminous Lift Concealer. Packed with skin-loving ingredients like niacinamide, Vitamin C, and hyaluronic acid, this lightweight concealer’s formula features an Artist-Curated Radiance Blend made from silver and gold pearlescent particles that help complement unique undertones of light and rich skin. Simply dot, swipe, and blend this concealer on for 24-hour medium buildable coverage and a brighter, fresher lifted look.
Shop: MAC Cosmetics Studio Radiance 24HR Luminous Lift Concealer, $31.00 (available in 44 shades)
RŌZ Haircare Foundation Mask
Give dried-out strands a little TLC with RŌZ Haircare’s new Foundation Mask. As the newest addition to the brand’s much-loved Foundation line, this deeply hydrating and silicone-free mask strengthens and repairs in just one use, leaving behind weighless and healthier-looking hair. Formulated with RŌZ Haircare’s proprietary BotaniComplex™️ as well as Vitamin E and rice bran extract, this product is also clinically proven to reduce breakage by 31%.
