OLAPLEX just dropped its biggest innovation since its refreshed identity in February: Rich Hydration Mask and Weightless Nourishing Mask. Both masks are formulated with Biometric Cuticle Technology and OLAPLEX’s proprietary Bond Building Technology, offering hydration and protection in just 3-5 minutes for up to 5 washes. And pros are raving about them!
“The new OLAPLEX masks have completely elevated how I think about hydration and repair. Traditionally, I would layer multiple products to achieve both softness and strength, but with these masks, I get targeted results in one step,” says Tracey Cunningham, celebrity hair colorist and OLAPLEX ambassador. She adds, “whether I’m working behind the chair or prepping hair for a high-profile event, I can tailor the treatment. Rich Hydration for thicker, coarser textures that need deep moisture, or Weightless Nourishing for finer hair that still needs repair without heaviness. It’s made my prep process more efficient and the results more consistent.”
Editorial and celebrity hairstylist Naeemah LaFond says, “These masks have taken a bit of the load off on how I approach hydration. For textured hair, especially, moisture isn’t just a nice-to-have, it’s the foundation of everything.” Noting the need for products that perform on set, LaFond, who is also an OLAPLEX ambassador, adds, “whether I’m working on a model fresh off a protective style or styling talent for a big moment, I need hair that behaves, holds shape, and still feels healthy. These masks help me get all of that, without layering on a dozen products.”
“The mask category has been trapped in a cycle of instant gratification, where consumers experience momentary softness that vanishes after their next shampoo,” says Amanda Baldwin, OLAPLEX’s CEO. “Rather than accept this limitation, we approached masking as an engineering challenge. These innovations represent our continued strategy to provide personalized solutions that address individual hair care needs while delivering the high-performance results and efficiency today’s consumers demand—science-backed, stylist-approved, and schedule-friendly.”
The Rich Hydration Mask
The Rich Hydration Mask is ideal for medium to coarse hair needing intensive moisture and frizz control. An avocado and shea conditioning complex delivers high-slip softness, luminous shine, and all-day, humidity-resistant frizz management—wrapping each strand in deep hydration and proven to deliver 16X hydration instantly.
The Weightless Nourishing Mask
The Weightless Nourishing Mask is optimized for fine to medium hair, featuring a Volume Boost Complex with lightweight molecular structures that strengthen while preserving volume. The result: 2X volume instantly and all day, instant fullness, body, movement, and supports length retention —without the weight.
For optimal results, both masks can be paired with OLAPLEX Nº.3 Hair Perfector and any of the OLAPLEX Nº.4 and Nº.5 shampoo and conditioner systems to create a personalized regimen tailored to each hair type and goal.
