Jacob Schwartz on Bella Hadid’s Runway Ready ‘Supermodel Blonde’

ICYMI, Bella Hadid is very blonde now. Thanks to celebrity hair colorist, Jacob Schwartz, she’s “Supermodel Blonde,” in fact.

When Hadid hit the Victoria’s Secret runway last night, her luminous blonde was impossible to miss. This latest iteration, created by Schwartz who is both a Schwarzkopf Professional U.S. Hair Color Trend Ambassador and OLAPLEX Global Ambassador, who first transformed Hadid earlier this year, builds on the color he debuted in June.

It’s a refined, subtly evolved blonde — richer at the roots, lighter through the ends — giving Hadid’s hair depth, warmth, and that effortless runway polish.

Schwartz says, “this wasn’t about reinventing her color — it was about refining it. We wanted to keep that sun-kissed tone from summer but give it a little more richness and polish for the runway — that early-2000s blonde energy with a modern twist.” He adds, “Think effortless, touchable color that feels expensive but still healthy.”

To maintain integrity and shine throughout the process, Schwartz relied exclusively on OLAPLEX’s bond-building system. Schwartz says, “OLAPLEX gives me the freedom to chase that kind of tone without worrying about compromising the integrity of the hair.”

Read on for Schwartz’s must-have OLAPLEX products as well as the exact formula he used for Hadid’s “Supermodel Blonde,”featuring Schwarzkopf Professional Igora Royal and Vibrance.

Schwartz’s Go-To OLAPLEX Products:

• OLAPLEX No.1 Bond Multiplier: applied during the lightening process to rebuild and strengthen the hair’s internal bonds.
• OLAPLEX No.2 Bond Perfector: applied to her ends while the base processed for added repair and elasticity.
• OLAPLEX No.4 Fine Bond Maintenance Shampoo and the OLAPLEX Rich Hydration Mask (Editor’s Note: launched this past September): used post-color to deeply cleanse, hydrate, and
  enhance shine without weighing the hair down.

Schwartz’s “Supermodel Blonde” Formula:

• Base: Schwarzkopf Professional’s Igora Royal 10-1 + 9-1 (20 Vol)
  • He softened and blended her base with a subtle break and smudge to gently lift her natural color, creating a darker, golden blonde with that effortless ’90s–2000s supermodel vibe.
  • He used IGORA Royal here to achieve a bit more lift, creating a dark blonde base that softened the overall tone and added natural dimension.
• Roots: Schwarzkopf Professional’s Igora Royal  8-1-1 (20 Vol) for 5 minutes
• Gloss: Schwarzkopf Professional’s Igora Vibrance Clear 0-00

If you get inspired to recreated Hadid’s “Supermodel Blonde,” whether for your next client or yourself, we want to see it. Tag @readthetease on Instagram and TikTok.