Celebrity hairstylist and brand founder, Mara Roszak, is taking on the salt spray category with the launch of RŌZ Wave Texturizing Mist, a new styling essential built to create her signature Canyon Wave™ — the soft, undone texture she has long been known for.
The Problem With Salt Spray
Traditional salt sprays rely on crunch to create grit, often leaving hair brittle or coated. RŌZ Wave Texturizing Mist takes a different approach: grip with flexibility, structure with softness, and undone texture that still feels healthy. The formula is built around mineral-rich sea salt, which adds texture without the crunch, and red microalgae, which keeps hair moving and feeling soft throughout the day. The result is a wave that looks lived-in but never brittle.
“As a hairstylist, I prefer working with the natural texture of my clients’ hair, rather than against it. Wave was created to do exactly that – enhance natural movement without any crunch or stiffness for that beautifully undone Canyon Wave. Touseled, touchable, beautiful,” Roszak shares.
The Inspiration
To bring the Canyon Wave™ to life, RŌZ cast real women from Topanga Canyon — the sun-drenched community that first inspired the look — to star in the campaign. Rather than recreating the wave in a studio, Roszak documented it at its source: natural hair, natural light, real texture. The result is a deliberate departure from the polished, uniform imagery that’s long defined the category.
RŌZ Wave Texturizing Mist is best used on dry hair and is color-safe, vegan, and free of parabens, phthalates, SLES, gluten, nuts, and synthetic dyes.
Shop the RŌZ Wave Texturizing Mist at rozhair.com and sephora.com, then tag @readthetease on Instagram and TikTok to show us your Canyon Wave. Your client’s hair is going to love this one.
