8 Women-Owned Beauty Brands to Shop Today & Always


Showing support for women-owned brands is more important than ever. With this month being Women’s History Month and today being International Women’s Day, we’re showcasing women who have made waves in the beauty industry. Whether it’s skincare or makeup, these brands are killing it.

Here are eight beauty brands to shop on International Women’s Day and beyond.

MERIT Beauty

Founded by WhoWhatWear.com co-founder and Versed CEO Katherine Power, MERIT Beauty takes a minimalistic and clean approach to makeup. Their skin-loving products range from Tinted Lip Oils and Highlight Balms to Lengthening Mascara and Volumizing Brow Pomade. Although a newer brand, MERIT is one you definitely want to get your hands on.

Recommended product: The Minimalist Perfecting Complexion Stick, $38

Rare Beauty

Selena Gomez’s Rare Beauty embraces and celebrates individualism. The actress’ products are made to make you feel good in your own skin because “Rare Beauty is not about being someone else but being who you are.” The makeup brand offers all beauty essentials, like Weightless Foundation, Liquid Luminizers and Eyeshadow Palettes.

Recommended product: With Gratitude Dewy Lip Balm, $16

Glow Recipe

Another women-owned brand you need to get your hands on today is Glow Recipe. Founded by duo Sarah Lee and Christine Chang, the skincare brand is meant to bring out your inner glow with fruit powered, K-beauty products. Glow Recipe offers moisturizers, toners, masks and much more.

Recommended product: Watermelon Glow Sleeping Mask, $45

Reina Rebelde 

Reina Rebelde founder Regina Merson wanted to create a beauty line that honors dynamic and diverse Latina women through bold, high-powered makeup. The gorgeous brand offers eyes, lips and face products that will leave you feeling and looking your best. Not to mention, it’s Latina-owned and operated.

Recommended product: Coqueta Contour Kit, $20

Beauty Bakerie

Beauty Bakerie was founded by Cashmere Nicole to “sweeten” the lives of makeup users. Using high quality, healthy ingredients, Nicole’s brand offers food-inspired products like the Neapolitan Bar face palette, the Flour Setting Powder and the Egg Beauty Sponges. The Black-owned brand also uses their platform to speak out against injustice in the beauty space.

Recommended product: Flour Setting Powder, $24

Summer Fridays

Summer Fridays is all about making users feel confident in their skin. Founded by Marianna Hewitt and Lauren Gores Ireland, the skincare brand lets you battle skin concerns with healthy ingredients and impressive results. Offerings include everything from Body Lotion and Exfoliators to a CC Me Serum and a Super Amino Gel Cleanser.

Recommended product: R+R Mask, $52

Bésame Cosmetics

A modern take on classic beauty, Bésame Cosmetics celebrates simplicity through products inspired by the past. Founded by Gabriela Hernandez, the makeup brand is fun, historically accurate and beautifully packaged. With everything from Cream Rouge to Classic Compacts, Bésame is all about vintage makeup that actually works.

Recommended product: Cake Mascara, $25


Last but not least, Tatcha founder Victoria Tsai brings Japanese beauty trends to western culture through clean and pure products. Each product’s formula is made from scratch and takes a “less is more” approach to skincare. Offering everything from Facial Cleansers and Sunscreen to Masks and Eye Creams, Tatcha has something for everyone.

Recommended product: The Dewy Skin Cream, $68

Which women-owned brands do you love? Share with us below!

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